The alcohol industry is about to start promoting a new type of alcoholic beverages created specifically for young pub-goers. These will be advertised as aphrodisiacs and potency-enhancing drinks. Most of the new drinks will contain Chinese herbs and fruits in addition to alcohol. The alcohol content of the drinks will be 5.4%.
The new drinks have been viewed negatively by people who promote responsible drinking and alcohol sales. The British association 'Alcohol Concern' claims that the new alcohol aphrodisiacs will cause a lot of harm (including rape, unwanted pregnancies), especially as research results have already repeatedly confirmed that young people engage in dangerous sexual behaviour under the influence of alcohol.
Responding to the criticism, a spokesperson for the manufacturer of alcoholic aphrodisiacs, Lynch Wines, said: "Many young people go to clubs or pubs to meet people for sexual purposes. We just help them satisfy those desires."