Campaigns are run using various types of media to reach as many people as possible.

In China, a campaign called 'Mirror' was launched in 2008 to make drivers aware of how seeing the road changes even after two drinks. How we drive depends on how we see the road. Focus behind the wheel, after just that much alcohol, drops by as much as 76%. The billboards used in this campaign showed the road and a mirror placed beside it, completely changing the perception of the road.[1]

In Australia, already in 2007, there was a campaign called "Reconstruction" (similar to the one we can also see in Poland today). This campaign showed the consequences of even slight speeding. It was broadcast on television and on the Internet. It presented two variants of the situation of hitting a pedestrian, showing the events from the end. In the first variant, a woman is seriously injured after being hit by a car, because the driver exceeded the speed limit by 5km/h. In the second variant, the woman got up on her own after being hit by the car. The driver kept the speed within the speed limit[2]

photo.pantherstock

Also in 2007, Portugal had an unusual 'Zebra crossing' campaign, carried out literally, on the streets of Lisbon. The lanes at pedestrian crossings were turned into memorials to victims killed on the road. The names of people who died in road accidents while crossing the lanes were placed on them.[3]

In Belgium, to signal another problem, the 'Let it ring' campaign was launched in 2009. The campaign aimed to draw attention to the fact that an increasing cause of road accidents is talking on the phone while driving. The campaign was run via the internet and mobile phones. The film showed driving from the perspective of the driver. At one point the phone starts ringing, the driver answers and on the computer screen we see a pedestrian being hit.[4]