Modern advertising narrows the image of the woman to the body alone. In it, the woman is shown as an adornment and an attention-getter, and her breasts or legs are intended as a lure, especially in car or alcohol advertisements aimed at men. From the media, women become aware of their potential bodily "faults", which under other circumstances they would not pay attention to at all.

Nowadays, more and more cases of disturbed perception of one's own body can be observed. A woman of normal size and weight begins to think of herself in terms of "I'm too fat", "my legs are too fat", and the final thought centres around the slogan "I need to slim down".

Before watching the next commercial, it is worth bearing in mind that the woman depicted in it is the 'result' of the work on graphics, lighting and a brilliant graphic application and many hours of work by top graphic designers. Anything is possible in advertising: legs can be made slimmer, impressive muscles can be added to the stomach, hair can be made to shine like crystal and skin can be made perfectly smooth.

photo: ojoimages

It is not worth fighting one's own imperfections, as this can not only result in a distorted perception of one's own body, but can also endanger one's own health. There is now a backlash against promoting the image of a woman who is skinny and altered by a graphics programme.

For example, in an advert for a well-known shower gel, we can see that it features natural and unadulterated women who are attainable - average consumers. Increasingly, we can also see that computer graphic designers make the mistake of showing a TV star without a toe or with an unnaturally drawn nose on the cover of a magazine. Skinny models are commented on online with negative posts under the title "maybe she should eat something?".

As we can see, the image of women continues to change and it is only a matter of time before the next image shows a natural, average and, above all, happy woman.