Nowadays, a great deal of importance is attached to appearance. A well-groomed and aesthetically pleasing body, especially for women, creates the modern man's view of himself and influences his behaviour and experience of the world. The "ideal" woman is associated with success and success.
Chris Shilling in his book entitled. chris Shilling in his book 'Sociology of Bodies' uses the term 'projects' of bodies. Rich Western societies see the body as a process to be worked on.
The design of bodies consists of:
- a healthy diet,
- taking care of physical condition,
- taking care of your complexion and make-up,
- undergoing surgical procedures that can beautify and transform the body.
Shilling also believes that the body's 'blueprints' influence a person's identity and affect control over the body, as a person can largely influence their appearance according to their identity.
However, it should be remembered that the human body also has limitations. Man is not able to change everything about his appearance. Nowadays, an image of thinness is promoted . Why? Well, a slim figure is associated with success in life, it influences the prestige of a woman whose appearance meets the 'norms' of society. Weight control has become a symbol of control over life.
photo: ojoimages
Mary Rogers argues that the modern ideal of the female body is the Barbie doll figure. The researcher has calculated that if this doll were as tall as women, her waist would have to have a circumference of 46 cm. This is, of course, unrealistic. A woman of such proportions would not even be able to balance. The image of women is also linked to sexual attractiveness. Slim, tall, beautiful women are considered the most attractive, focus attention and arouse desire. It is well known that not every woman can achieve such a role model.
