Nowadays, a great deal of importance is attached to appearance. A well-groomed and aesthetically pleasing body, especially for women, creates the modern man's view of himself and influences his behaviour and experience of the world. The "ideal" woman is associated with success and success.
The promotion of an ideal and at the same time unrealistic body image, can lead to a number of mental disorders and distorted perceptions of one's body by the audience of advertisements. These disorders lead to lowered self-esteem and loss of self-identity for women who are unable to achieve the promoted role model. Over time, this problem can lead to a morbid pursuit of an ideal.
However, many contradictions can be found in contemporary expectations. On the one hand, a woman should be beautiful, slim and well-groomed; on the other hand, she has to fulfil her "biological tasks" - she has to give birth to a child and be a good mother. As we all know, pregnancy is associated with weight gain and loss of the former figure. Many women do not return to their former appearance after pregnancy.
photo: ojoimages
It is important to remember that the media, by promoting an idealised image of women, influences the audience to strive for an unreal ideal. It is good to take care of one's appearance and fitness, but one must be careful that this does not become a life goal and turn into an obsession.
